Strategic Analysis Document for McDonalds
The aim of this exercise is to help course participants develop the ability to make strategic decisions, to support these decisions with appropriate analyses, and to learn to communicate their ideas coherently.
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Each team will prepare a Strategic Analysis Document for McDonalds.
The format of the Strategic Analysis Document must be:
- Table of Contents.
Executive Summary (Key findings: maximum 1 page)
The purpose of the executive summary is to inform the reader of the key elements in the paper.
3. Issues and Outlook Profile
This section should broadly address only the most important issues confronting the firm. Has the firm been successful? Why? Could the firm be successful? Very broadly, where is the firm headed? Be mindful of who your “audience” is. The “executives” of the firm are in the audience and are already knowledgeable about the firm.
4. External Analysis
Which environmental forces are most likely to influence the firm’s actions and future performance: international competitive, economic, political, cultural, technological, or legal forces or actors? Who are the firm’s present/future customers? Competitors? Use these questions to develop list of opportunities and threats and brief discuss why each are important.
5. Internal Analysis
Identifies the principal resources and capabilities needed to compete effectively in your area of business and evaluates McDonald’s resources and capabilities in terms of (a) strengths and weaknesses relative to competitors (b) the importance for achieving sustainable competitive advantage.
6. Strategy Implications from the analysis
How can McDonald’s exploit its strengths more effective? What should be done about weaknesses?
