Case 15 McDonalds With a growing demand for food being produced faster, McDonald’s stepped up to that challenge and was able to meet the satisfaction of speed to customers.
McDonald’s has grown to be one of the world’s largest restaurant chains in fast food around the globe with many restaurants in many different countries that have very unique menus for different demands.
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Changing trends has also led to other companies to get involved and become competitors of McDonald’s such as Burger King and Jack in the Box forcing McDonald’s to change their strategy to gain more control of the market.
McDonald’s was also focusing into different segments of the market such as coffee drinks to expand its options for consumers. Issues McDonald’s Faced McDonald’s has slowly grown to be successful and had sold its 90 billionth burger in 1992, only after being open for 44 years.
However, McDonald’s began to see a rise in people being more concerned with their health in the early 90’s which presented issues for the company. In order combat the issue of people wanting healthier foods, McDonald’s attempted to roll out healthy options on their menu but has been unsuccessful to attract buyers.
One of the new healthy items they tried putting on the menu was the McLean Deluxe burger which had 90% less fat. It didn’t capture the markets interests and became one of McDonald’s most expensive flops in trying to provide healthy options.
As McDonald’s attempted to offer more items on the menu, there was a competitor that was slowly grasping people’s attention. With more consumers wanting healthy food options, Subway had been able to provide those consumers with those items. The meals consisted of less fats and fresh foods making people prefer Subway over McDonald’s.
This had led McDonald’s and other fast food restaurants to be faced with a new competitor. Subway was taking away potential customers away from McDonald’s forcing the company to experiment with more healthy options before they lost more revenue. This however proved unsuccessful as they continued to fail at new healthy options offered on their menu which hurt the company in the long run. Another main issue McDonald’s faced was the rise in competitors in the fast food industry. These new fast food chains offered consumers with more choices and alternatives making McDonald’s the least sought option.
McDonald’s was faced with trying to compete with other chains that could capture the consumer’s interest and take away loyal McDonald’s customers. The service and quality that McDonald’s had once provided was declining which pushed consumers away to choose other restaurants that did it better. With better services and qualities at other restaurants, consumers were more willing to choose those chains such as Taco Bell and Chipotle over McDon,,,,,,,,,,,,,,
