Write a white paper on a company of your choice

Write a white paper on a company of your choice and discuss the market segmentation within that industry along with the target market for the company and the selection process for that target market.

Required Elements:

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  • No more than 2100 words
  • Include demographic, psychographic, geographic, and behavioral characteristics for the selected company.
  • A positioning statement for the company with careful consideration of their brand and strategy
  • Paper is consistent with APA guidelines.
Explain the philosophy of Immanuel Kant and contrast it to utilitarian philosophy

The paper should explain the philosophy of Immanuel Kant and contrast it to utilitarian philosophy. It should include three direct quotations, properly cited in the text according to MLA style. It should also include a works cited page (bibliography), even if there is only one work cited.
The paper should have both an introduction, in which you say what the paper will address, and a conclusion, in which you summarize your arguments. It should also contain an example of someone in the news recently who you feel either personifies or contradicts Kantian ideals.

Analyze the international expansion strategy of a company of your choice


Its purpose is to help you think about how the theory taught on the course can be applied and to check that you possess the knowledge and skill to obtain a solid understanding of how pressures for cost reduction and pressures for local responsiveness influence a company’s international strategy.

You will develop a short report analyzing the international expansion strategy of a company of your choice among a list of 10 potential companies.

You will need to use appropriate concepts and an explicitly stated framework to assist your analysis. The report should follow a consistent stream of logic and analysis so that sections of the report add to rather than conflict with previous sections.

Instructions & Objectives

The purpose of the individual assignment is to develop a short report analyzing the international strategy of a company of your choice Supreme (choose this one)

among those listed below:


Issues faced by organisations vary across industries. You may want to choose a company from a particular industry that you are interested in.

You are free to pick your favourite firm among those listed above. Two or more students are allowed to analyse the same company. However, keep in mind that any evidence of collusion between students will lead to penalties. Also, all the information accessed should be available in English.

The goals of this assignment are quite ambitious and require organization and hard work to apply what you have learned in an industry and company-specific setting.

I suggest that you make a plan (or a to-do list) before starting out and to produce a skeleton draft before the write-up phase.

Clear writing requires clear thinking. Think before you write, do not begin writing and see where the writing takes you! Get to the very core of your analysis and start from there. List everything, big and small, that you have to do to complete this assignment; break big tasks into smaller bits if necessary. Then, as you work through your project, check off each of the tasks from your list(s). This will help you to stay on track and to visually monitor your progress.

You will be expected to create a professional cover page and to organize your report in five major sections:

MSIN7011/MSINM711 — International Strategy Course Manual ã 2017-2018 Page 27 of 38

UCL School of Management

Executive Summary

Create a structured summary of your report that provides the reader with enough information to fully understand the key outcomes of your analysis (suggested length: max 200 words).

Company profile

Create a short profile of the company that provides the reader with enough information to fully understand the nature of the firm you selected as well as the key brands, products, and markets. Use of appropriate tables, figures, and charts to condense information is highly encouraged.

Identification and evaluation of the firm’s strategy.

This section is about the standardization/localization dilemma and variables within the firm’s control. Analyse the firm’s international expansion strategy using an explicitly stated framework. Organize this section in two broad subcategories.

Develop a well laid out analysis of the company’s strategy where you explicitly identify the strategy pursued. Use the theoretical frameworks and concepts learned in class to structure your analysis. Support your arguments with carefully selected examples and data. In this section, you should discuss for instance the pressures for cost reduction/localization, key products/markets/competitors and how the company manages to integrate operations across borders. Keep in mind that many companies follow a mix of different strategy types and that their strategy evolves through time. This should be made explicit.

To support your analysis, select a specific example of the company’s international expansion (e.g. a specific location that the firm has expanded to) and describe the firm’s specific approach in this case. Critically discuss the dilemmas and constraints faced by the company and the strategy employed.

IMPORTANT: Be specific, not vague. If a firm deals with many products/markets and/or many brands, you might want to single out a particular brand/product/market combination to provide a detailed analysis (rather than including a generic description of all brands/products/markets). Avoid shallow analysis and vague descriptions.

Identification and evaluation of the external environment.

This section is about variables that are largely outside of the firm’s control. Critically analyse the external environmental factors that shape the firm’s international expansion and its strategy. Like the previous section organize this section in two broad subcategories (your analysis, followed by an example or case). Use one or a



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