Why is an environmental scan important in the development of a strategic plan?

Why is an environmental scan important in the development of a strategic plan?

Why is an environmental scan important in the development of a strategic plan?

Effective communication assignment 9

Answer and submit the “Communication + You” questions on p. 201 #1, 2 (350 words minimum)

As Nakayama Martin and Flores (2002) point out, white adults and especially “white children do not need to attend to the norms and value of minority groups unless they have direct exposure in their neighborhoods and schools. Minority children, however, are exposed to and compare themselves to [the dominant] white cultural norms through television, books, and other media (p. 103). Whereas white people can act without knowledge or sensitivity to cultures customs in a white society. Minority groups are rapidly disciplined for failing to observe white cultural norms. Consider these findings with particular reference to the ways in which the “dominant” or “preferred” cultural identifiers are usually taken for granted and invisible. This means you need to think about the ways in which the powerful people in society are not called upon to explain themselves.” Note that it is for examples, LGBT members of our society are called upon to “justify” their behavior, not heterosexuals that it is women whose promiscuous sexual behavior is subject to negative comments, not men’s (compare use of the word slut with use of the word player): and so on.


1 Do you agree with what is stated above?

2 If you are minority, did you compare yourself to white cultural norms when you were growing up? If  you are white, were you aware of cultural norms of minority group?

Qualitive research is known as information focused on generating meaning and understanding to data that are related to opinions, concepts, values and behaviors of people in a social context. Qualitive data is collected from interviews, observation field notes, audio/video recording and personal experiences (McLeod, 2017). Sometimes researchers become overwhelmed with the vast amount of data collected. However, with proper organization and using a proper system for tracking will facilitate the analysis. A useful method to organize qualitative research is to use a coding scheme that helps group data with key terms, themes, patterns. Researchers would need to review each data collected and label them to help identify them in a group and help find information a lot easier when starting the analysis process. However, before conducting the analysis researcher needs to make sure there is no missing data and all data is accurate. Making copies of the information and safely storing it is also very important. How the researchers decide to organize their qualitative data needs to be a method that works for them and simplifies finding the information needed.

Comment 2

Phenomenological qualitative research is different from grounded theory in several ways. Phenomenological research tries to explain and describe experiences by targeting people who have the experience. The data is collected through interviews and refer to it as the “lived experience.” This experience allows researchers to then report their findings as characteristics of the experience. It is based on philosophy and interprets and enhance others real experiences. Grounded Theory is based in sociology which tries to create a “grounded theory” to describe what is being studied. Unlike phenomenological, grounded researchers use all data gathered through interviews, observations, dairies and literature. This is called constant comparison. They compare all elements and try to use contradictory elements to strengthen their case. They use language, relationships, religion, etc. to find a deeper meaning.

Phenomenological qualitative research and grounded theory are similar in that they both examine real life experiences and situations. Both require in-depth interaction between the researchers and whom or what they are researching and keep their experiences free from the researchers influence or preconceived ideas.

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