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Why did Unilever not use the qualitative and research to differentiate Lifebuoy from the competition.

  1. Why did Unilever not use the qualitative and research to differentiate Lifebuoy from the competition. How did Unilever use qualitative and quantitative facts to position Lifebuoy?
  2. Does the name Lifebuoy convey/translate the products benefits effectively in this situation?

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