Week 3 Exploring Virtual Libraries
Review a “Guide to Media Writing” and “Observation” in Ch. 9 of Reaching Audiences.
Identify specific sources using the Librarian Internet Index (http://www.ipl.org).
Research your topic using at least two different sources.
Write a 350- to 700-word paper discussing these sources in terms of accessibility and usability.
• Provide specific examples of the information you found to support your claims.
• Discuss common pitfalls of online research.
Format your paper consistent with APA guidelines.
Submit your assignment to the Assignment Files tab.
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Week 3 Exploring Virtual Libraries
Case Study: Michael Dell—The Man Behind Dell Presentation (Change Management)
Michael Dell began building and selling computers from his dorm room at age 19. He dropped out of the University of Texas when his sales hit $60 million and has never looked back. Dell is said to be the fifteenth richest man in America, and the youngest CEO to make the Fortune 500. Intensely private and notoriously shy, Dell is hailed as a corporate wonder-kid. He climbed to the top by exploiting tax loopholes, outsourcing the competition, and inventing a term called “leveraged recapitalization.”
First, review the following case study:
Michael Dell—The man behind Dell: Leading Dell into the future
Then, address the following tasks:
Analyze Dell’s philosophy as it relates to the role of change in organizational success.
Determine how Dell’s philosophy would be perceived in a low performing culture.
Identify which performing culture best suits your philosophy regarding change management and provide your rationale.
Consider the way Dell started his company; determine what market conditions made the business possible.
Discuss Dell’s approach to building his brand.
Develop a 4–6-slide presentation in PowerPoint format, utilizing at least two scholarly sources (in addition to your textbook) to complete your research, ensuring you cite references within the text and at the end in a reference list. Apply APA standards to the citation of sources. Use the following file naming convention: LastnameFirstInitial_M2_A2.ppt.
Make sure you write in a clear, concise, and organized manner; demonstrate ethical scholarship through accurate representation and attribution of sources; and display accurate spelling, grammar, and punctuation.
By Wednesday, March 4, 2015, deliver your assignment to the M2: Assignment 2 Dropbox.
