WEEK 3 Advertising Media Matrix

WEEK 3 Advertising Media Matrix

Imagine you are working at an advertising agency and have been assigned to present an advertising plan to a client. How would you go about impressing your client with the importance of your services?

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Review the sample entry in the matrix.

Complete the University of Phoenix Material: Advertising Media Matrix by addressing the following:

• Compare and contrast types and functions of various print, broadcast, and support media.
• Cite specific examples from each type of advertising media.
• Describe advantages and disadvantages of each type of media in your matrix.

Submit your assignment to the Assignment Files tab.

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BSCOM 384 WEEK 3 Advertising Media Matrix

Distinguish Critical Approaches

In the Critical Literary Theories handout, four different kinds of critical approaches are presented. Choose two of those critical approaches and address the points below.

◦Describe each critical approach in detail.
◦Compare and/or contrast the two critical approaches. How are they different and similar?
◦Determine which critical approach you find most useful for examining the conflicts and meaning in literature.
◦Explain why you chose this particular approach as the most useful. Why does it appeal to you?

Your initial post should be at least 200 words in length. The minimum word count does not include references