WEEK 2 Marketing Communications Process

WEEK 2 Marketing Communications Process

This assignment will help you better understand the communication process and how companies use different components of the promotional mix to effectively promote their products.

Write a 1,050- to 1,400-word paper in which you examine marketing communications produced by an organization.

Select one of the following organizations to use for this assignment: Google, Facebook, Disney, McDonalds, AT&T, Sprint, Toyota, L’Oréal Paris, Procter & Gamble, or select a company you either work at or one at which you would like to work.

Review information at the selected organization’s website and information about the organization in the University Library.

Describe how your selected organization exhibits effective marketing communications.

Provide specific examples of how your selected organization does the following:

  • Uses market research and analytics
  • Uses essential components of the promotional mix: advertising, sales promotion, personal selling, public relations, direct marketing, word-of-mouth marketing to communicate with different target audiences

Cite at least two references other than the course text.

Format your assignment according to appropriate course-level APA guidelines.

Submit your assignment to the Assignment Files tab.

V110317

BSCOM 384 WEEK 2 Marketing Communications Process

Marketing Communications Process

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Question description
Resources: Ch. 1 & 5 of Advertising and Promotion and the University Library
Write a 750- to 1,050-word paper in which you examine marketing communications produced by an organization.
Select one of the following organizations to use for this assignment: Google, Disney, McDonalds, AT&T, Sprint, Toyota, L’Oréal Paris, or Procter & Gamble.
Review information at the selected organization’s website and information about the organization in the University Library.
Describe how your selected organization exhibits effective marketing communications and how it exhibits integrated marketing communications.
Provide specific examples of how your selected organization uses essential components of the promotional mix: advertising, sales promotion, public relations, personal selling and direct marketing.
Cite at least two references other than the course texts.
Format your paper consistent with APA guidelines.

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