The goal of this exercise is to familiarize you with tools that marketers frequently use to research international markets. To that end, I request that you use the Euromonitor’s Passport database that is available through the Pfau library. You can access it at the following location: http://www.portal.euromonitor.com.libproxy.lib.csusb.edu/portal/magazine/homemain
I will demonstrate how to access and use Euromonitor Passport on a posted MP4 recording
This assignment is due at 11:59pm on 7/16/2018.
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ASSIGNMENT
PLEASE PICK A PRODUCT OR PRODUCT CATEGORY ON EUROMONITOR PASSPORT AND WRITE A 400 WORD REPORT ON CONSUMER TRENDS FOR THAT PRODUCT OR PRODUCT CATEGORY USING DATA FROM FIVE COUNTRIES. (The countries should be from different regions and have different levels of economic development)
THE REPORT SHOULD INDICATE:
• What the overriding trends are for the product;
• In what type of country is the product doing well or poorly and presumably why.
I encourage you to use Euromonitor’s written assessments and reports to learn more about the trends influencing the product that you have selected.
Create a PowerPoint presentation outlining guidelines for college students on how to have a successful interview. The presentation must be at least eight slides in length and use at least two references. You may include your textbook as one of the references. Be sure to cite your sources in a reference slide and use proper APA style. All sources and their use must have accompanying APA citations. Be sure to include the content listed below in your presentation. 1. Describe the steps of an interview. 2. Differentiate the three types of interviews: information-gathering, job, and appraisal. 3. Discuss the interviewer and the interviewee’s roles during the opening, body, and closing portion of an interview.
Email and the Professional Workplace
Read the article “Is Email Evil?”. Compare the author’s take on email with your own professional / personal experience using email. Make a case for the importance of email in the workplace OR present an alternative form of communication that could replace email in the professional environment (be sure to provide reasons to support your claims).
