The core business activity and the role of innovation in their value proposition. 

 Choose an IT/IS technology company and analyse, discuss and present their technological innovation: 

The core business activity and the role of innovation in their value proposition. 

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How innovation is making this business different than competitors? 

Research and development and its relationship with the organisation’s innovation.

What factors affected the firm’s innovation success? Is their innovation a “sciencepush” or “demand-push”? 

What’s the firm’s innovation category? What type of innovation is proposed by the firm? Explain the innovation type from different aspects of innovation type. 

Study the firm’s technology S-Curve. What is the stage of this business on the SCurve?  

How successful the firm has been in utilising innovation in their own advantage? 

Sample Solution

For this analysis, I have chosen Tesla, an American electric vehicle and clean energy company founded in 2003 by Elon Musk. Tesla’s core business activity is to design and manufacture electric vehicles, energy storage systems, and solar products.

Role of innovation in Tesla’s value proposition: Innovation plays a significant role in Tesla’s value proposition. Tesla has been continuously innovating its products and services to create a sustainable future. Tesla’s electric vehicles are not only environmentally friendly, but they are also designed to provide a better driving experience. Tesla has also been focusing on improving battery technology to provide longer-range, faster charging, and higher energy density batteries. The company’s solar products are designed to promote clean energy and reduce reliance on non-renewable sources of energy. Tesla’s Autopilot technology is also an innovation in the automotive industry, enabling semi-autonomous driving and enhancing the safety of its vehicles.

Differentiation from competitors through innovation: Tesla’s innovative products and services have set it apart from its…order customized answer

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