Propose a Marketing Research Study

Unit 2 Assignment: Propose a Marketing Research
Study
In this Assignment, you will be assessed based on the following outcome:
MT355-1: Explore a research problem.
Business owners and managers often identify problems they need help to resolve. In such
situations, additional information typically is needed to make a decision or to solve a problem. One
solution is a marketing research study based on a scientific research process. In this Assignment,
you are on a quest to identify and develop a problem statement for a marketing research study.
Using the Random Scenario Generator (RSG) you will select an industry, business problem, and
geographic market in which you will select a single business entity. You will be prompted to select
1 of 3 options for each of the variables. Once you have selected from each variable category, the
resulting scenario is to be the basis for your work on this Assignment. Each student’s scenario will
be documented.
You will compose an expository essay to identify necessary information about the business
problem, develop a marketing research problem statement, and propose research questions for
your RSG industry. Your paper must be a minimum of 750-words (3-4 pages, in addition to the
title, reference, and appendix pages), using APA 6th edition style and format, in 12-pt font, and
double-spaced. Complete the following steps:
Step 1. Identify and Clarify Information Needs: You can learn a lot about a company by
engaging in several different activities to define an existing problem (see pages 32-34 in the
textbook), including:
● Conduct secondary research about your chosen organization to identify any existing
problems the organization may be experiencing.
● Visit the organization’s social media pages and websites to identify a problem the
organization may be experiencing.
● If possible, contact the organization and ask them what problems they may be experiencing
related to the RSG situation.
Step 2. Situation Analysis: Once you have identified a marketing oriented problem to research
for your chosen organization, conduct a situation analysis (SWOT and/or PESTLE analysis) to
critically analyze the internal and external marketing environment of your chosen organization in
order to understand the complete marketing problem situation.
Step 3. Diagnose the Marketing Problem: Define the problem in a concise purpose statement.
Determine the consequences of not addressing certain issues by considering the urgency or
immediacy of the issue. Diagnose the marketing problem to identify the root cause and
differentiate it from the symptoms of a marketing problem.
Unit 2 [MT355]
Page 2 of 3
Step 4. Develop the Marketing Research Problem: Discuss the organization you chose, explain
the industry in which they operate, the markets they serve, and the problem you identified and
would like to study.
Step 5. Support with Research: Conduct a brief literature review using secondary research
resources to uncover relevant theories related to the research problem under study. Synthesize a
minimum of three peer-reviewed research resources in your writing.
Step 6. Research Questions: Formulate a minimum of three probing research questions.
Interpret the problem definition and purpose of the study to aid in the formulation of the research
questions. Explain how interpreting problem definition stimulates critical thinking.
Review this tutorial on Searching for Information in the Library.
Directions for Submitting Your Assignment
Review the grading rubric below before beginning this Assignment. For additional help with
expository writing style, persuasive writing style, and APA 6th edition formatting, please visit the
Writing Resources accessed through the Academic Success Center within the Academic Tools
area of the course. Compose your Assignment as a Microsoft® Word® document and save it with
your first name initial and last name (Example: JDeem-MT355 Assignment-Unit 2.docx). Submit
your file by selecting the Unit 2 Assignment Dropbox by the end of the unit.
MT355 Unit 2 Assignment: Propose a Marketing Research Study Possible
Points
Earned
Points
Content, Focus, Use of Text/Outside Sources
Step 1. Identify and Clarify Information Needs
Diagnosed a marketing research problem. 5
Defined the problem in a concise statement. 5
Determined the purpose of the marketing research. 5
Step 2. Situation Analysis:
Conducted a SWOT and/or PESTLE.
5
Step 3. Diagnose the Marketing Problem:
Defined the problem in a concise purpose statement. Determined the
consequences of not addressing certain issues by considering the
urgency or immediacy of the issue. Diagnosed the marketing problem
to identify the root cause and differentiate it from the symptoms of a
marketing problem.
5
Step 4. Develop the Marketing Research Problem:
Discussed the organization, explained the industry in which they
operate, the markets they serve, and identified the problem you would
like to study.
5
Unit 2 [MT355]
Page 3 of 3
MT355 Unit 2 Assignment: Propose a Marketing Research Study Possible
Points
Earned
Points
Step 5. Support with Research:
Conducted a brief literature review using secondary research
resources to uncover relevant theories related to the research
problem under study.
5
Synthesized a minimum of three peer-reviewed research resources in
a literature review to inform the marketing research study. 5
Explained how interpreting problem definition stimulates critical
thinking. 5
Step 6. Research Questions
Formulated a minimum of three probing research questions. 5
Interpreted the problem definition and purpose of the study to aid in
the formulation of research questions. 5
Explained how interpreting the problem definition stimulates critical
thinking. 5
Clarity / Organization (Negative points if applicable)
You are expected to meet the following requirements with ease in a
300 level course. Penalties will be calculated as a percentage up to
50% of the grade and will apply if the following criteria are not met.
Applied expository writing style. Writing style, grammar, and APA 6th
edition formatting.
Applied proper APA 6th edition formatting style; including in-text
citations, title page, and reference page.
No spelling and grammatical mistakes.
Used appropriate language related to the strategy theories, concepts,
and principles learned.
Professional use of abbreviations and acronyms.
Total Gross Assignment Score: 60
Less: Late Penalty (-10% 1 week late, -20% for over one week.
Prior approval for any projects later than 2 weeks.)
Total

SOURCE: APPROVEDSCHOLARS.COM
APPROVEDSCHOLARS – PLACE YOUR ORDER HERE: https://www.approvedscholars.com/place-order/

BEST-ESSAY-WRITERS-ONLINE

Havent found the Essay You Want?
We Can Assist
The Paper is Written from Scratch Specifically for You
Order Now

    WHY APPROVEDSCHOLARS.COM

  • Confidentiality & Authenticity Guaranteed
  • Plagiarism Free Content Guarantee
  • APPROVEDSCHOLARS Guarantee Timely Delivery of All Papers
  • Quality & Reliability
  • Papers Written from Scratch and to Your Instructions
  • Qualified Writers Only
  • APPROVEDSCHOLARS Allow Direct Contact With Your Writer
  • Using APPROVEDSCHOLARS.COM Means Keeping Your Personal Information Secure
  • 24/7 Customer Support

GET QUALITY ESSAY HELP AT: https://www.approvedscholars.com/

ORDER A PAPER WRITTEN FROM SCRATCH AND TO YOUR EXACT INSTRUCTIONS (APPROVEDSCHOLARS.COM – For 100% Original Content)

PLACE YOUR ORDER