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In the contemporary world, change in organizations is happening at a swifter rate than can be imagined. The vehicle, causing these changes, is inclined to technology, which is updating day by day. Therefore, there is a need for organizations to keep revisiting their strategies to be followed to bring effective change.

On the same vein, the organization should also be careful enough not to lose customers in the name of keeping abreast with the competition environment. The process of organizational change and innovation are critical in determining the future of the company. Popular Best Essay Writers Sites

The imperativeness of flexibility of the organization structure to accommodate for change can never be overemphasized. Almost every other business in the world has realized the importance of innovation for survival in the market (Chapman 2010).

In the achievement of the intended change results, the ideas or the “change” intended must be realistic. This means it should be practical and not a theory that has no foundation implementation. In cases, where such unrealistic changes are introduced into the system, there is a possibility of crisis arising. Apart from the realistic nature of a change, other factors considered before implementing change.

These factors determine the effectiveness of the change intended. It is not advisable to push the stakeholders in the organization to accept the change intended. Popular Best Essay Writers Sites However, in cases, where the change intended is crucial to the organization functionality, force may be used to ensure adoption (Galavan, Murray & Markides 2009).

Organizational innovation is a business term that refers to adoption of ideals and /or behaviors by a company/organization (Galavan, Murray & Markides 2009). The adopted trend is usually new to the organization and its effects are aimed at improving the company.

The rate of innovation in an organization determined the ease, with which the organization responds to changes in the market. However, due to the factors that hinder changes, the implementation of the innovated ideas is slowed in many organizations. In this note, organizations are expected to put into consideration the attributes of effective organization change and innovation. Popular Best Essay Writers Sites

The first step in arriving at this decisional point involves a systematic analysis of the situation. The management team has to undertake a comprehensive study to diagnose the situation of change. Once the problem is noted, the problem should be comprehensibly evaluated at the most appropriate and beneficial aspect. This will, then, lead to close examination of theories of change and innovation that helps in determining the course to be adopted (Chapman 2010).

Finally, effective organizational change and innovation is defined by the ability to adopt the new ideas or/and behaviors in the organization. A close examination of the Coca Cola Company is conducted to help in understanding this change process. Popular Best Essay Writers Sites The analysis will be displayed parallel to the process steps.

Coca Cola Company is a giant drink company that is involved in processing of soft drink. The company origin was in the USA and was stated in 1886 (Bool 2009).

The company positioned its product into the market in a special way. It offered free drinks in several occasions to help people recognize the taste of the brand products. This was an incredible step that resulted to a boost in sales and customers coverage. Since that time, the company has undergone vast changes in trying to retain their position at the top of the competition table.

Though changes and innovation have helped the company to grow and extend consumer boundaries, this modification and improvement have faced challenges. Popular Best Essay Writers Sites The company maturation can be traced back from the time of World War II, which led to collapsing of a number of companies in America.

Luckily, the company survived and from this time it has picked up drastically to become one of worldwide most famous soft drink company. The company transformed the situation of war in that time to an opportunity of thriving in market expansion.

Organizational changes and innovation in Coca Cola Company

Supply of drinks to the American soldiers

A notable organizational change and innovation in the early years of the company history is the request to supply the American Army in the war with the Cola drink. This idea was presented by the Coca-Cola President, Robert Woodruff.

The decision though risky and for what shortsighted businesspersons would term “a not worth investment”, contributed to the company’s growth. The management of organization demonstrated a sound decision, made to bring an innovative idea. Analysis of  the first step of the effective organizational change and innovation in this case shows a properly diagnosed situation. Popular Best Essay Writers Sites

The company realized the opportunity to establish the company in different areas of the world in such a difficult time. Robert turned the unfortunate situation/ event of war to a field of business in a long-term view (Bool 2009).

Before the war had started, the Coca Cola Company was being marketed in various countries including Cuba, Philippines, and Europe among others. By the time the war ended, the company had established several processing ports in areas, where the American army had camped. In total, there were 64 bottling plants, established in the European region. Popular Best Essay Writers Sites

The company was, thus, able to meet its request to supply drinks to the army as well as lay a foundation for expansion of its’ consumers coverage.

This example or step, taken by the company, illustrates how the company innovatively anchored a strong change in the market environment. Consequently, the company was able to reach out many people in areas, where the bottling plants were established.

Theories of change, employed here, reflect the timing of positioning the idea. At this time, the government chances to decline the offer from the company were less. Popular Best Essay Writers Sites Thus, the adoption of the innovative idea was fast, thus, increasing facilitating effectiveness of the organizational change and innovation.

New Coke brand

During the mid 1980s, the American population favored the sugared products of the Pepsi Company over the Coca Cola drink. The company idea to shift to the new consumers taste did not significantly amount to the intended result. The introduction of New Coke in the market to replace the original flagship brand name of the company’s soft drink products illustrates another brilliant example of organizational change and innovation (Clifford, 2009).

The repercussions that resulted in the market after this brand was introduced showed that the company recorded a significant blow to the income generated. Most of the Americans reacted negatively towards this idea.

The company had invested in a ‘diagnostic’, procedure to help deduce which taste was highly favored by the consumers. This was after the market share had a decline in the prime of Pepsi introduction in the market. The analysis of the situation revealed that many people preferred nutritional base drinks. Thus, they were buying Pepsi at a higher amount that the Coca Cola brand (Clifford 2009). Popular Best Essay Writers Sites

The company had to come up with an innovative idea that would enhance the company’s survival in the market. Following the result of the researchers, they decided to release a new brand; this was highly flavored than the original Coca Cola drink. The drink was sold under the name of New Coke. However, the loyal consumers of the Coca Cola drink were frustrated by this move. Influence from the Pepsi Company negative views about the new product resulted to decline in the sales of the new product. However, with time the market share started to increase to an optimum increase of 8%. (Clifford2009).

However, the company still realized that the society regarded the older brand as the real Cola drink. Consequently, the company reversed the idea and re-introduced the old brand into the market. The consumers received this with a lot of appreciation. Analysis of this trend shows several hiccups in the process of adopting the new brand.

The company failed to develop an intimate understanding of the diagnosis, made by the researchers. In the market place, people will go for a product due to the added advantage of difference from those of the possible substitutes. Producing a drink that matches Pepsi, only give consumers the idea of going for the first of its kind product in the market. Thus, they always preferred Pepsi to New Coke. Popular Best Essay Writers Sites

The company also failed to investigate deeply on the theories of change and innovation that could have helped in the process of change adoption. They failed to convince the people about the importance and benefit of New Coke.

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