Option 1: Panera on p. 298 OR Option 2: Red Bull on p. 395

For the case analysis: In a minimum of 1,000 words and using at least six references that are current (exclude all textbooks and blogs in this six minimum source count), analyze one of the organizations below. Remember to include the challenges and opportunities for the organization and its products/services as well as the recommendations/next steps for marketing and strategic planning for the next one to three years ahead.

Required Book – Marketing Management (11th Edition) ISBN: 978-0-07-786105-6
Beyond the readings (Chapters 7, 8, and 9), one substantive posting to a colleague’s work substantive posting–on different course days–as attached Word documents.

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Case Analysis Options

Select one of the following two cases:

Option 1: Panera on p. 298 OR Option 2: Red Bull on p. 395
For substantive posting –
Option 1: Kayla’s analysis includes a snapshot of the market shares for the top competitors in the energy drink industry. What value does knowing this information provide to marketers–and other organizational leaders? Use a minimum of two non-textbook and non-blog sources to support this possible substantive posting. Kayla’s case analysis is attached below.

Option 2: I will post in chat once you are shortlisted.