Measuring Our Worth,” on pages 198-199

Unit Assignments

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Unit III Case Study

Read the Case Study, titled “Measuring Our Worth,” on pages 198-199 of the textbook. Once you finish reading the Case Study, answer the following questions:

1. If you were deciding whether to engage in the recall or settle the cases in which injury occurred, which would you choose? Why?
2. What influence does the value of your stakeholders have upon your decision?
3. What sort of financial impact will your decision have upon the company?
4. How do you account for the intrinsic and instrumental value of human life?

Evaluate each assumption you make within your reasoning, and identify and evaluate the evidence. The Case Study should be thoroughly discussed in a minimum two-page paper based upon your readings. Any outside sources used to support your statements should be appropriately cited.

Unit VI Case Study

Choose one of the following options for your Case Study assignment.

Option 1: Read the Case Study, titled “Marketing in Schools,” on page 339 of the textbook. Once you finish reading the Case Study, answer the following questions:

1. Discuss the ethics of allowing advertising in schools. Is there an appropriate age in which advertising could be considered?
2. What are the benefits and drawbacks to advertising products within schools?
3. What other facts would you need to make a decision and how might your decision affect the stakeholders?
4. Discuss alternative marketing practices which could be ethical and help the schools to raise money.

Evaluate each assumption you make within your reasoning, and identify and evaluate the evidence. The Case Study should be thoroughly discussed in a minimum two-page paper based upon your readings. Any outside sources used to support your statements should be appropriately cited.

Option 2: Read the Case Study, titled “Advertising Prescription Drugs,” on page 335. Once you finish reading the Case Study, answer the following questions:

1. Is direct to consumer (DTC) advertising of drugs considered ethical? What facts could be supplied to help you make your decision?
2. What ethical issues should be considered when marketing prescription drugs?
3. What are the costs and benefits of marketing prescription drugs directly to physicians?

Evaluate each assumption you make within your reasoning, and identify and evaluate the evidence. The case study should be thoroughly discussed in a minimum two-page paper based upon your readings. Any outside sources used to support your statements should be appropriately cited.

Research Paper

You are asked to complete a Research Paper for this course. Choose a business ethics topic related to your profession or this course. A Research Paper is an opportunity for you to practice and improve your research and writing skills. Plus, it allows you to review the details that others have observed and researched in the industry. Review sources with specific questions in mind (i.e., Does this article support my topic? How does this article apply to my topic? How am I going to use the details of this article in my paper?). The Research Paper must meet the following requirements:

• Be at least ten pages (not including the title page and references page);
• include a topic associated with your profession or this course;  include at least 10 peer-reviewed articles as sources; and
• use APA Style.

Format your Research Paper using APA Style. Use your own words, and include citations and references as needed to avoid plagiarism. Prepare your assignment in a word-processing application and submit it in Unit VIII as one of the following file formats: DOC, DOCX, or PDF.

**In Unit IV, you are required to submit the topic of your Research Paper to your professor for approval (via email).