Marketing Myopia Essay

Unit I Essay

Marketing Myopia Essay

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As discussed in the Unit I Lesson, the marketing concept consists of elements that concern market segmentation and how it relates to target markets.

Also, recall that promotion is used to reach those target markets. In this essay, define the marketing concept and summarize its relationship to marketing myopia. Give an example of marketing myopia that you have seen.

Your essay must include an introduction. You must also reference at least one journal article from the CSU Online Library and one article from a business-related or news website; therefore, your essay should be supported by at least two sources. Your essay must be at least three pages in length and double-spaced, not counting the title and reference pages. All sources used must be referenced; paraphrased and quoted material must have accompanying APA citations. See the CSU Success Center’s video for helpful information about writing essays. Click here to view the video.

Unit II Essay

Access the following resource by clicking the link below:

North Americans feel better about hotels than ever. The goodwill is unlikely to last: Future reservations (2016, July 18). The Economist. Retrieved from

https://libraryresources.columbiasouthern.edu/login?auth=CAS&url=http://search.proquest.com.libraryresources.columbiasouthern.edu/abicomplete/docview/

1805954611/fulltext/D41E89BD9BFF4A3CPQ/8?accountid=33337

Based on the article and this unit’s other reading assignments, examine how value proposition in the hotel industry has evolved to change guest behavior across generations. Provide examples that support your analysis. Your essay must include an introduction, be at least three pages in length, and be double-spaced, not counting the title and reference pages. All sources used, including the article, must be referenced; paraphrased and quoted material must have

accompanying APA citations.

Leadership

UNIT I AND UNIT II