List the SKU which was purchased the most.

Attached Files:

•  Week 4 Apriori data.xlsx (14.042 KB)

Included with this assignment is an Excel spreadsheet containing customer receipts.

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The purpose of this assignment is to demonstrate steps performed in an Apriori analysis (i.e. Market Basket analysis).

Review the “APRIORI ALGORITHM” section of Chapter 4 of the Sharda et. al. textbook for additional background.

Use Excel to perform this analysis.

• List the SKU which was purchased the most.
• List the two SKUs that were purchased most frequently together.
• List the three SKUs that were purchased most frequently together.
• List the four SKUs that were purchased most frequently together.

Make note of any pattern that you noticed while performing the analysis.  As a retail business owner, how would you use the results from this analysis?

Sample Solution

Upon conducting an Apriori analysis on the given dataset, the following findings were observed:

• SKU “S4” was purchased the most with a count of 12.
• The two SKUs that were purchased most frequently together were “S4” and “S5” with a count of 6.
• The three SKUs that were purchased most frequently together were “S4”, “S5” and “S2” with a count of 4.
• The four SKUs that were purchased most frequently together were “S4”, “S5”, “S2” and “S3” with a count of 3.

It is observed that SKU “S4” was the most popularly purchased item, which is likely to be the most in-demand product in the store. The combination of SKU “S4” and “S5” was purchased most frequently together, which may imply that these two…order customized answer

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