Identify the business model Godiva uses to generate income in order to sustain itself.

Unit I Case Studies

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Case Study 1

Read Case Study 1.1 entitled, “Want to Buy Chocolate Online? Try Godiva.com” on page 10 of the textbook, and answer the following questions:

1. Identify the business model Godiva uses to generate income in order to sustain itself.
2. List the driving factors (EC drivers) that lead Godiva to sell online?
3. What are the business-to-business (B2B) and business-to-consumer (B2C) transactions that Godiva uses?
4. Visit the Godiva web site, and describe some of the features Godiva uses to keep consumers informed and interested (i.e., shopping carts, catalogs, etc.). Name some of the Web 2.0 tools and features you observe.

Write an essay that is at least 300 words in length, fully elaborating on each of the four questions. Appropriate APA format is required, and the following rubric will be used for a total of 50 possible points.

35 Points – Each question is correct and answered in full

10 Points – Correct APA format was used

5 Points – Correct grammar and spelling

Case Study 2

Read Case Study 2.2 entitled “Craigslist: The Ultimate Online Classified Site,” on page 76 of the textbook, and answer the following questions:

1. What is the Craig’s List business model?
2. What is the business and social value that Craig’s List provides?
3. What are some of the risks of using this web site?

Write an essay that is at least 300 words in length, fully elaborating on each of the three questions. Appropriate APA format is required, and the following rubric will be used for a total of 50 possible points.

35 Points – Each question is correct and answered in full

10 Points – Correct APA format was used

5 Points – Correct grammar and spelling

*Please submit both assignments as one document.

Unit II Project

Conduct an online search to select an Internet retailer of your choice. Once you select the retailer, please complete the following profile making sure to fully elaborate on each section. Please use at least one or more additional sources besides the e-tailer’s web site in order to complete the company profile. This assignment is worth a total of 100 points.

1. CompanyName/URL/Web Site Address (10 pts.)
2. Provide a detailed description of the goods and services provided. (15 pts.)
3. Provide a detailed description of their business model (what method the company uses to generate income). (15 pts.)
4. Provide a detailed description of the advertising strategies the company uses (i.e., live chat, banner ads, e-mail list) in order to entice customers to come back. (15 pts.)
5. Describe the features of the web site that allow you to search for different products within that e-tailer’s web site. How easy are they to use? (10 pts.)
6. What do you like about the web site, and what are some things that could use improvement? (10 pts.)
7. What, if any, consumer decision support functions are in place for supporting the specific decisions of the consumer? (15 pts.)
8. Correct spelling and grammar and appropriate use of APA formatting (10pts.)

Unit III Research Paper Outline

Submit an outline for approval for the Research Paper due in Unit VIII. Research Papers that have not had their topic approved by the professor will not be accepted and will earn a zero for the final grade.

The final Research Paper will be due in Unit VIII. The topic should be related to e-commerce or topics covered in this course. Prior topic approval by your professor is required, and you should begin working on the paper as soon as you get topic approval.

• Write on a topic related to the course materials that has been particularly interesting to you. You will be writing a well-organized three- to five-page Research Paper. Your sources should present different perspectives.
• Write a paper related to starting an online business or initiating an e-commerce project (i.e., funding, writing business plans).

Unit IV Online Issue Critique

Visit the site http://www.whitehouse.gov/. Go to the “Issues” tab, and select an issue to write about. You will notice a broad range. Once you select the issue to write about, answer the following questions:

1. Summarize the main points of the issue you chose.
2. What initiatives and acts are put in place from the government to help resolve the issue?
3. Focus on one initiative or act that was put in place, and describe problems you see with implementation of the solution.

Begin with an introduction that defines the subject of your critique and your point of view. Defend your point of view by raising specific issues or aspects of the argument. Conclude your critique by summarizing your argument and reemphasizing your opinion.

• You will first need to identify and explain the author’s ideas. Include specific passages that support your description of the author’s point of view. (Remember to cite and reference your sources.)
• Offer your own opinion. Explain what you think about the argument. Describe several points with which you agree or disagree.
• For each of the points you mention, include specific passages from the text (you may summarize, quote, or paraphrase) that provide evidence for your point of view. (Remember to cite and reference your sources.)
• Explain how the passages support your opinion.

Write an essay that is at least 300 words in length, fully elaborating on each of the three questions. Appropriate APA format is required, and the following rubric will be used for a total of 100 possible points.

75 Points – Each question is correct and answered in full

15 Points – Correct APA format was used

10 Points – Correct grammar and spelling