Freelance writer for hire

Lots of people have great ideas, but only some of them turn their plan into reality in a way they have always dreamt about. In order to achieve some results in business, it is important to become a fulltime, hardworking, determined business man.

Check before you submit. Get Turnitin Score Report in 15 Minutes.

Don't risk the 'Red' score. Get the exact same Turnitin report your professor uses. Join 50,000+ students who submitted their essays with confidence this semester.

Get Turnitin Score Report Request Human Rewrite

The main issue to be achieved is not only to have the knowledge and skills needed to run a business, but being able to plan, execute, promote and as a result – succeed.

This research paper is dedicated to the promotion of the product and to its advertising, online advertising in particular, due to the fact that this stage is considered to be one of the most changeable and complicated areas of the product development and its delivery to the end customer.

Advertising is considered to be the key success factor (along with the product quality and demand for the particular product) in the product promotion; that is why, it requires additional attention from marketing experts. There are different tools applied in the advertising, and their topicality changes every day.

At the same time, it is important to take in account the fact that any form of advertising, and the online one in particular, should take in consideration the cultural differences of the nations who are considered to be the target audience of the particular ads. Freelance writer for hire

The main purpose of advertising is the same for every country, and it is to develop the communicative information and create the effective persuasive appeals for the potential clients.

In some cases, international companies apply the universal appeals. The marketing research shows that the markets are deemed sufficiently homogeneous, and that, in turn, makes it possible to use standardized advertising for several different countries.

It is important to emphasize on the fact that there is a need of customizing the media strategy and the features of the message to each country’s environment in the light of its culture, economy, and politics. Furthermore, the additional attention should be paid to the level of differences in the national identity and, according to that issue, the decision, whether the special advertising is required or not in the particular country, should be made.

Freelance writer for hire The promotions part of the marketing includes numerous types of media. Some of the common methods employed are advertising, print and electronic such as TV, radio, in cinema, online, poster sites and press.

Other campaigns include sales promotions, point of sale display, merchandising, direct mail, loyalty schemes, door drops, etc. The important talent in marketing field is the ability of developing a promotion, which includes a number of of these techniques and leads to the most successful results.

In the scopes of this research, the online form of advertising would be investigated due to the fact that this is the latest trend of advertising business, which is in the process of its rapid development.

Currently, many people are looking for the information about the particular product or service in the internet and the lion share of them purchase this product online. Freelance writer for hire That is why, it is important to pay additional attention to the online shopping and online advertising issues in order to understand the general and current trends in this area and to figure out the key possibilities for being successful in running online business.

The key purpose of the research is outlining the key existing trends in online advertising, evaluating the main strong and weak points of such form of advertising, developing the model for successful online marketing solution for the company, and, finally, considering the expectations from this form of advertising for the particular company.

Literature Review

In order to carry out the research in online advertising, five journal articles and one book have been investigated. The key directions developed on these articles, implied the variety of options, provided by the internet in the area of marketing, PR and advertising. Freelance writer for hire

Ten core problems of online marketing

In the Jim Munzes article, the main emphasis is made on ten core problems of online marketing and advertising.  They are the following:

• Real time means real opportunities – this factor implies the fact that there is a possibility of getting the quick response and get the answers on the questions, related to the following issues – analytics, social monitoring, creativity, targeting, optimization, publishing, content creation etc.
• The formats of advertising are changing – at the moment, there is a demand for the advertising slots, which are more compelling than the standard existing ones. Freelance writer for hire
• Publishers take control- there is a need and the possibility of taking the direct control for publishers over their content and the efficiency of the website advertising.
• Optimize or else- there is a risk of  stopping paying for any form of the display advertising, which is not directed for pushing out the advertising solution, which, in turn, has not got the abilities or other forms of optimization the content with the help of strong targeting capabilities flexible support.
• Freelance writer for hire Privacy impact – at the moment, there is a need for each website to have the privacy protection mechanisms for the information they possess, and, in addition, all the personal data about the clients should be available for the direct needs only and access to it should not be available for anyone else.
• Less means more for the advertising agencies. The core success factor in the nowadays competitive business of advertising is possession of the digital means of advertising-such as smaller digital agencies.
• Real time implies real issues – there is a possibility for the online advertising industry to have the major shift in approach due to the fact that this technology evolves and best practices and most effective solutions are developed.
• Freelance writer for hire Social investment will wane due to the fact that such aspect of marketing as the investigation of the general trends of the consumer demand may be carried out with the help of the social networks – such as Facebook or Twitter.
• Content is king- according to the opinion, based on the core principles of marketing, content is the key success factor in the brand promotion (Munz 2009, pp. 1-6). Freelance writer for hire

Positive aspects and advantages of the online advertising

The second article, which has been investigated in the light of online advertising theme, is the article presented on the exchange4media web site. This article is also dedicated to the latest online media advertising trends and the core aspects, outlined by the author are the positive aspects and advantages of online advertising.

The author considers that online advertising is a widely accessible issue in all countries around the world, and in India in particular. In addition, the author thinks that the changeable and competitive world of advertising may be reflected in online advertisements in the best possible manner. Freelance writer for hire

Expects consider that the online advertising is the most effective way of making money due to the fact of its wide opportunities and sustainability (Exchange for media 2011, pp. 7-12).