For this assessment item, students are required to select an event in Australia for which they will develop a detailed promotion plan. Your task is to develop a plan to promote the event better than it has been in previous years. In developing the promotion plan, students must do the following:
• Provide background information on the event, including the overall business objective for the event (e.g., generate profit; promote a region, raise funds for a specific charity)
• Conduct an internal analysis of the event (strengths and weaknesses) as well as an assessment of the external environment in which the event exists (opportunities and threats)
• Identify three specific target markets (i.e., primary, secondary, tertiary) to be accessed through the promotion plan
• Determine three SMART objectives to be achieved through the successful execution of the promotion plan
• Detail specific promotion strategies to be implemented to achieve each SMART objective
• Develop an action plan including a timeline for the implementation of the promotion strategies
• Provide a budget accounting for the costs associated with the promotion strategies outlined
• Describe a plan for evaluating whether and how the SMART objectives were achieved
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Write My Essay For MeRead the case entitled: “Tackling Corrupt Practices: GSK China ” by Meyer, K. in Peng, K. and Meyer, K. (2016) pp. 544 – 549 and answer the following questions:
- Using the “four risks of international business”, assess the risks facing GlaxoSmithKline (GSK) in doing business in China (40 marks)
- With reference to the GSK China case study, identify and discuss the factors responsible for the corrupt practices in Chinese pharmaceutical/medical industry. In what various ways can the Chinese government discourage corrupt practices in the pharmaceutical/medical industry? (30 marks)
- Explain how GlaxoSmithKline (GSK) can use Corporate Social Responsibility (CSR) and Corporate Governance Practices to tackle the corrupt practices in the Chinese Pharmaceutical/Medical Industry. What does GSK stand to gain from the implementation of CSR and Corporate Governance initiatives in its operations in China? (30 marks)
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