Executive summary - APPROVED SCHOLARS

You will complete an executive summary based on the information in the report. The executive summary can be a maximum of 1.5 pages double space. I need the executive summary back within 2 hours. This project is for ARCHERDSJ. I promised to give him this work.

External OpportunitiesThe primary factor that distinguishes Netflix is its online streaming library catalog withan enormous collection that exceeds 100,000 unique movies and television shows. The companyheavily relies on original content to set itself apart from its competitors like Hulu and Amazon.India is one of two countries with the largest population in the world and has a current populationof over 1.25 billion which is expected to cross 1.35 billion by 2020 and will include the world’shighest number of youth in the age group of 18 – 35 (worldbank.org). Penetration of the videostreaming industry is in its infancy stage; hence, this is an opportune time for Netflix to focus itsattention on expanding to India. Aggressive infrastructure development has modernized the mediums by which access andconsumption of media entertainment is available to consumers. Internet users as of August 2015in India grew to 350 million; of this number 159 million were accessing the Internet throughmobile devices (statista.com). The local media industry in India thrives on plurality, regulationssupport net neutrality and local broadcast regulations offer a level playing field for organizationsdoing business in the media infotainment and entertainment sectors – all these factors combinedwith the staggering number of Internet users in the age group of 18 – 35 in India provide anincredible opportunity for Netflix (TRAI.com). Netflix owns content that has gained immense popularity and significantly contributed tothe company’s stronghold in the video streaming industry. However, for Netflix to enticesubscribers and succeed in India the company will need to collaborate with local establishedmedia houses like Balaji Telefilms to sponsor original content dubbed in several regionallanguages; add a substantial collection of Bollywood movies and television shows to theircatalog, and offer a low subscription rate – at the very least in the introductory phase.
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Political FactorsA noted by Drucker P., & Maciarriello, J (2008) and Desai, Ashok V (1999):Government regulations or individuals more so politicians and government taxdevelopments; risky business environment with sudden hostile policies, tax proposalunveiled in a match that remove subsidies, and imposed huge taxes to foreign companiesEconomic FactorsAs noted by Desai, Ashok V, (1999): Indian consumer income, spending rates, tax rate, output growth to 7% per capita income;India having the world’s fastest growing economy, and investment-friendly economicpoliciesSocial FactorsAs noted by H. W., Barbarav (2003):India 102ndon social progress ranking, low score on shelter, and basic human needs;access to information and 21stcentury internt access use. Technological FactorsAs noted by H. W., Barbarav (2003):India is ranked second largest world-wide in mobile users 983.21 million subscribers, andrank third in internet base market of 300 million users with a 24% penetration rate. Environmental FactorsIndia in recent years suffered great loss attributed to environmental degradation and,therefore, decided to embrace the green economy policies, with regards to thissensitization.Legal FactorsAs Noted By Lee, David E (2006):Legal Procedures, Laws, And, Regulations Governing The Entry Of Foreign CompaniesInto The Indian Market Must Be Adhered To. The Managers And Directors Of TheCompany Must Be Legally Allowed To Operate And Stay In The Country. CompaniesDoing FDI Are Not Allowed To Invest Less Than $100 Million And Also 50% Of LocalIndians To Be Offered A Position In The Corporation. Netflix Should Have This In MindAs It Expands Operations To The Indian Ma