What are the best steps to identify customers and the different ways they use to contact your company?

“Enterprise Systems”  

The executive management team of a medium-sized business wants to be more customer focused in the marketplace. Because you oversee the CRM, you have been assigned to support the newly-created social media marketing plan:

• What are the best steps to identify customers and the different ways they use to contact your company? Defend your answer.
• Explain to the executive management team how the steps you recommended will be incorporated in the organization’s ERP.

Sample Solution

To identify customers and the different ways they use to contact your company, the following steps can be taken:

1. Collect data from multiple sources: The organization can collect data from various sources such as customer service calls, emails, social media platforms, website traffic, and customer surveys to gain insights into customer behavior and preferences.
2. Use customer relationship management (CRM) software: CRM software can be used to manage customer interactions and track customer engagement across various touchpoints.
3. Analyze customer data: The organization can use data analytics to identify patterns in customer behavior and preferences. This analysis can help in identifying customer segments and tailoring marketing efforts to their needs.
4. Conduct customer surveys: Surveys can be used to gather feedback…order customized answer

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