Discussion Board Forum Thread Instructions
You will have 4 Discussion Board Forums in which you will write a thread of at least 350 words, not including abstract, title page, or references, responding to the topic presented. Current APA format, spelling, and grammar are expected.
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Discussion Board Forum Replies Instructions
You will then reply to 2 different classmates’ threads with a thoughtful consideration of the Discussion Board Forum thread topic and marketing application made by the student initiating the thread. Each reply must be at least 250 words, not including abstract, title page, or references.
Post-First
This course utilizes the Post-First feature in all Discussion Board Forums. This means you will only be able to read and interact with your classmates’ threads after you have submitted your thread in response to the provided prompt. For additional information on Post-First, click here for a tutorial.
For each forum, your thread is due by 11:59 p.m. (ET) on Friday of the assigned modules/weeks. Your replies are due by 11:59 p.m. (ET) on Monday of the same modules/weeks.
Google is a growing company that has emerged as a market leader in “information” access, distribution and online advertising services. Have you ever wondered how Google can afford to build, staff and operate Best of Breed data centers that enable instant access to a world of information, with an “intuitive” capability that adapts to the search interests of a user? Here is your opportunity to find out.
Note: This Discussion Board assignment (Forum 5 Module/Week 5) requires the viewing of a video from Chapter 16, Video Case 16 Google Inc.: The Right Ads at the Right Time
Read the Google Video Case 16 and watch the Google video:
Create and post an initial thread that addresses the following questions or issues:
When conducting a Google search, why do some search results appear before others? Describe in detail the processes that Google uses to prioritize the positioning of search results?
Describe Google Ads (formerly Google AdWords) and AdSense services and how each may benefit a company’s online advertising effort with Google.
Explain why there is increasingly concern about potential eavesdropping practices by Google and other companies via Internet-enabled “smart home” devices (e.g.: televisions, assistants, and Wi-Fi networks)? What preventative measures may be taken by consumers to mitigate “always listening,” hacking, eavesdropping and other surreptitious information gathering conducted by unwanted intruders?“Great is our Lord and mighty in power; his understanding has no limit.” (Psalm 147:5 NIV)
Describe the vastness of God’s wisdom, knowledge and power, in consideration of the power of human marvels such as Google.
Sample Solution
When conducting a Google search, the search results appear based on a process called Google Search Algorithm, which prioritizes the positioning of search results. Google Search Algorithm utilizes a complex set of algorithms and ranking factors to determine which web pages should be ranked higher than others. Google primarily uses two algorithms to rank web pages, namely, Panda and Penguin. Panda evaluates the quality of a web page’s content and checks for duplicate, thin, or low-quality content. Penguin evaluates the links pointing to a web page and checks for spammy or manipulative links.
Apart from these algorithms, Google also considers various ranking factors like the relevance and quality of content, the age and authority of the web page, user experience, and mobile-friendliness of the website. Google also gives priority to web pages that have high-quality backlinks from reputable websites.
Google Ads (formerly Google AdWords) and AdSense are two services provided by Google to benefit a company’s online advertising effort. Google Ads is a platform that allows businesses to create and display ads to reach their target audience. With Google Ads, businesses can choose the keywords they want to target…ORDER A COMPREHENSIVE ANSWER
