Cause-Related Marketing

Week 3 Assignment

Cause-Related Marketing

According to Perreault, Cannon, and McCarthy (2014), branding is the use of a name, term, symbol, or design, or a combination of these, to identify a product. Branding can have a significant impact on consumers when they are making buying decisions. For example, can you think of a common brand of orange juice? Coffee? Soda? Sneakers? Cleaning product? Now, when you think of each of these, do you also picture their logo? The likelihood is high that you do, and this is due to their strategic branding.

To prepare:

  • Review the Crume web article in this week’s Learning Resources.
  • Find a company that engages in cause-related marketing.

Submit by Day 7 your completed Week 3 Assignment Template in which you address the following in 500–750 words:

  • Identify the company you selected and describe its main products, target segments, and cause-related marketing activities.
  • Explain how cause-related marketing impacts the company’s image, positioning, and profitability.
  • Evaluate this cause-related marketing strategy. Explain your rationale.
  • Explain how the company’s cause-related marketing might affect social change.
  • Support your work with specific citations from the Learning Resources and any additional sources.

Resources:

Readings
  • Crume, N. (2006). When Philanthropy Isn’t Just About Philanthropy: Cause-Related Marketing & Cause Branding. Retrieved from http://crumeandcompany.com/files/cause_essay.pdf
  • Perreault, W. D., Jr., Cannon, J. P., & McCarthy, E. J. (2014). Basic marketing: A marketing strategy planning approach (19th ed.). New York, NY: McGraw-Hill/Irwin.
    • Chapter 7, “Improving Decisions with Marketing Information” (pp. 168–195)
    • Chapter 8, “Elements of Product Planning for Goods and Services” (pp. 196–223)
    • Chapter 9, “Product Management and New-Product Development” (pp. 224–251)
  • Kawasaki, G. (n.d.). The art of innovation: The 9 truths. Retrieved July 23, 2014, from http://www.1000advices.com/guru/innovation_art_9truths_gk.html
  • Document: Week 3 Assignment Template (Word document)
Media
SOURCE: APPROVEDSCHOLARS.COM
APPROVEDSCHOLARS – PLACE YOUR ORDER HERE: https://www.approvedscholars.com/place-order/

BEST-ESSAY-WRITERS-ONLINE

Havent found the Essay You Want?
We Can Assist
The Paper is Written from Scratch Specifically for You
Order Now

    WHY APPROVEDSCHOLARS.COM

  • Confidentiality & Authenticity Guaranteed
  • Plagiarism Free Content Guarantee
  • APPROVEDSCHOLARS Guarantee Timely Delivery of All Papers
  • Quality & Reliability
  • Papers Written from Scratch and to Your Instructions
  • Qualified Writers Only
  • APPROVEDSCHOLARS Allow Direct Contact With Your Writer
  • Using APPROVEDSCHOLARS.COM Means Keeping Your Personal Information Secure
  • 24/7 Customer Support

GET QUALITY ESSAY HELP AT: https://www.approvedscholars.com/

ORDER A PAPER WRITTEN FROM SCRATCH AND TO YOUR EXACT INSTRUCTIONS (APPROVEDSCHOLARS.COM – For 100% Original Content)

PLACE YOUR ORDER