BSCOM 300 Week 2 Advertising Strategy

BSCOM 300 Week 2 Advertising Strategy

The commercial in which was chosen for this paper was a Cheerios ad. This ad talked about how Cheerios is made with whole grain oats, which removes some cholesterol and makes Cheerios heart healthy. But the controversy of the ad was about the interracial couple that was featured and the biracial child. Successful Campaign The Cheerios campaign was definitely a success. According to Ace Metrix, Americans like the ad. In fact, “Good for Your Heart” (called “Just Checking” on YouTube) tested the highest of six new Cheerios ads this year and garnered attention and likeability scores 9% and 11% “above the current 90-day norm for cereals” (Wheaton, 2013). The factors that this is based on is all statistics from research done by different websites. “The ad scored best with African- Americans, who collectively scored the ad a 721, followed by Asian Americans and Hispanics. While African Americans and Hispanics generally award advertising higher scores than their ethnic counterparts — the 721 score is 100 higher than average for African-Americans.” The controversial ad — created by Saatchi & Saatchi , New York — “appealed to all age/gender demographics with the exception of males over 50” (Wheaton

How can an attacking (offense) player increase the difficulty or effectiveness of her attack (consider this question from the perspective of the defensive team/player who must try to counter the offensive attack)?

Product Definition

  • This app allows for video chat, international calling, texting translating, and international money transferring

Customer Definition

  • Our target market consists of those who are non-native english speakers who want to communicate with and send money to others in foreign countries
 Financial Plan.  This section includes an MS Word section and an MS Excel section.

o   Narrative assumptions or the premises for resource needs assessment. (Note: For some reason, many students forget to include this section. Unfortunately, if you forget to do the narrative assumptions your grade will suffer!!!)  You may bullet point these; in fact, that is typically a better format for assumptions.  What is an assumption?  It could be the number of units of your product you intend to sell; what price you will sell them for; the revenue growth rate you are assuming; the percentage of the selling price that will represent the COGS; your monthly rent; interest rate on any loan you take; etc.  Anything that drives your revenues and expenses that is not generally known needs to have an assumption attached.  That does mean that simple items purchased, such as computers and furniture, do not need assumptions.  Only those things that are out of the ordinary or vary considerably need assumptions.  Also include in here the legal form your business will take; that will have an impact on the taxes your company will pay (or won’t pay).

o   Cash needs assessment (three years of a cash budget, done annually).  Include all cash invested in or loaned to the business as well as your primary expenses that must be paid out.  When estimating your cash needs, be sure to include all start-up expenses as well as ongoing cash needs until your business can sustain itself.

o   Pro-forma income statement (three years, done annually).  All expenses must be broken down.  You cannot simply list SG&A and report one lump sum, for example.

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