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Based on your experiences with Starbucks as a consumer or observer:

Based on your experiences with Starbucks as a consumer or observer:

a) How does their strategy set them apart from rivals?

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b) What type of strategy do they seem to be using (cost-based advantage, differentiating features, serving the unique needs of a niche, or some combination of these)? Utilize 1 outside resource to support your strategy identification.

c) What is there about Starbuck’s strategy that can lead to sustainable competitive advantage?

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