Assignment 5 Final Project Due Week 10, Day 7

Assignment 5 Final Project Due Week 10, Day 7 (Weight: 30%)

Select a company in an industry that interests you. Using online resources, gather both quantitative

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and qualitative information concerning the company, the industry, the industry structure, the

government regulatory environment, and risks.

Write a 6-8 page paper in which you do the following:

1. Briefly describe the company and its major products or services.

2. Analyze the principal forces acting upon the supply and demand the company is

experiencing, using any financial information you feel is relevant.

3. Discuss the market structure of the company as well as the company’s application of

marketing tools such as pricing practices, non-price competition, market structure, barriers to

entry, etc. within the firm’s structure.

4. Discuss risks that the company faces, including whether each risk is internal, such as supply

constraints or design delays, or external, such as economic, environmental, or regulatory.

5. Describe how the company can plan to mitigate each risk as well as how some risks may

increase profitability.

6. Discuss the company’s business cycle and the forces that control the cycle such as weather,

technology releases, or regulations.

7. Given what you have learned in the course, determine what decisions you would make to

ensure future growth for the company.

Your assignment must follow these formatting requirements:

 Typed, double-spaced, using Times New Roman font (size 12) with one-inch margins on all

sides. Check with your professor for any additional instructions.

 Include a cover page containing the title of the assignment, the student’s name, the

professor’s name, the course title, and the date. The cover page and the reference page are

not included in the required page length.

The following are specific course learning outcomes associated with this assignment:

 Estimate demand and supply.

 Analyze and describe industry and market structure.

 Evaluate internal and external risks faced by an organization.

 Use technology and information resources to research issues in managerial economics.

 Write clearly and concisely about managerial economics using proper writing mechanics.

JWI 515: Managerial Economics

Course Guide

©2015 Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This course guide is subject to change based on the needs of the class.

JWI 515 Course Guide – Winter 2015 Page 2 of 4

Grading for this assignment will be based on answer quality, logic/organization of the paper, and

language and writing skills, using the following grading criteria.

Weight: 30% Assignment 5: Final Project

Criteria Unsatisfactory Low Pass Pass High Pass Honors

1. Briefly describe the company and its major products or services.

Weight: 10%

Did not submit or incompletely described the company and its major products or services.

Partially described the company and its major products or services.

Satisfactorily described the company and its major products or services.

Completely described the company and its major products or services.

Exemplarily described the company and its major products or services.

2. Analyze the principal forces acting upon the supply and demand the company is experiencing using any financial information you feel is relevant.

Weight: 10%

Did not submit or incompletely analyzed the principal forces acting upon the supply and demand the company is experiencing.

Partially analyzed the principal forces acting upon the supply and demand the company is experiencing.

Satisfactorily analyzed the principal forces acting upon the supply and demand the company is experiencing.

Completely analyzed the principal forces acting upon the supply and demand the company is experiencing.

Exemplarily analyzed the principle forces acting upon the supply and demand the company is experiencing.

3. Discuss the market structure of the company as well as the company’s application of marketing tools such as pricing practices, non- price competition, market structure, barriers to entry, etc. within the firm’s structure.

Weight: 15%

Did not submit or incompletely discussed the market structure of the company as well as the company’s application of marketing tools.

Partially discussed the market structure of the company as well as the company’s application of marketing tools.

Satisfactorily discussed the market structure of the company as well as the company’s application of marketing tools.

Completely discussed the market structure of the company as well as the company’s application of marketing tools.

Exemplarily discussed the market structure of the company as well as the company’s application of marketing tools.

JWI 515: Managerial Economics

Course Guide

©2015 Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This course guide is subject to change based on the needs of the class.

JWI 515 Course Guide – Winter 2015 Page 3 of 4

Weight: 30% Assignment 5: Final Project

Criteria Unsatisfactory Low Pass Pass High Pass Honors

4. Discuss risks that the company faces and whether each risk is internal, such as supply constraints or design delays, or external, such as economic, environmental, or regulatory.

Weight: 15%

Did not submit or incompletely discussed risks that the company faces and whether each risk is internal or external.

Partially discussed risks that the company faces and whether each risk is internal or external.

Satisfactorily discussed risks that the company faces and whether each risk is internal or external.

Completely discussed risks that the company faces and whether each risk is internal or external.

Exemplarily discussed the risks that the company faces and whether each risk is internal or external.

5. Describe how the company can plan to mitigate each risk as well as how some risks may increase profitability.

Weight: 15%

Did not submit or incompletely described how the company can plan to mitigate each risk; did not submit or incompletely described how some risks may increase profitability.

Partially described how the company can plan to mitigate each risk as well as how some risks may increase profitability.

Satisfactorily described how the company can plan to mitigate each risk as well as how some risks may increase profitability.

Completely described how the company can plan to mitigate each risk as well as how some risks may increase profitability.

Exemplarily described how the company can plan to mitigate each risk as well as how some risks may increase profitability.

6. Discuss the company’s business cycle and the forces that control the cycle such as weather, technology releases, or regulations.

Weight: 10%

Did not submit or incompletely discussed the company’s business cycle and the forces that control the cycle.

Partially discussed the company’s business cycle and the forces that control the cycle.

Satisfactorily discussed the company’s business cycle and the forces that control the cycle.

Completely discussed the company’s business cycle and the forces that control the cycle.

Exemplarily discussed the company’s business cycle and the forces that control the cycle.

JWI 515: Managerial Economics

Course Guide

©2015 Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This course guide is subject to change based on the needs of the class.

JWI 515 Course Guide – Winter 2015 Page 4 of 4

Weight: 30% Assignment 5: Final Project

Criteria Unsatisfactory Low Pass Pass High Pass Honors

7. Given what you have learned in the course, determine what decisions you would make to ensure future growth for the company.

Weight: 15%

Did not submit or incompletely determined what decisions you would make to ensure future growth for the company.

Partially determined what decisions you would make to ensure future growth for the company.

Satisfactorily determined what decisions you would make to ensure future growth for the company.

Completely determined what decisions you would make to ensure future growth for the company.

Exemplarily determined what decisions you would make to ensure future growth for the company.

8. Clarity, logic and writing mechanics.

Weight: 10%

Multiple mechanical errors or much of the text is difficult to understand and fails to follow formatting instructions. The text does not flow.

Several mechanical errors make parts of the text difficult for the reader to understand; the text does not flow or the discussion fails to justify conclusions and assertions.

More than a few mechanical errors; text flows but lacks conciseness or clarity; assertions and conclusions are generally justified and explained.

Few mechanical errors; text flows and concisely and clearly expresses the student’s position in a manner that rationally and logically develops the topics.

No mechanical errors; text flows and concisely and clearly expresses the student’s position in an exemplary manner that rationally and logically develops the topics.