Full Case Report

INTRODUCTION

CONCERNS

	CONCERN	TYPE	SERIOUS	URGENT	GROWTH
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
TYPE		Seriousness/Urgency/Growth
P	PROBLEM		Low (L)
D	DECISION		Medium (M)
O	OPPORTUNITY		High (H)
PP	POTENTIAL PROBLEM
Key Concern         Justification

OBJECTIVE	WEIGHT
Justification

 OBJECTIVES

 

ALTERNATIVE	JUSTIFICATION
CONCLUSION

 ALTERNATIVES

DECISION MATRIX

 

		ALTERNATIVE 1	ALTERNATIVE 2	ALTERNATIVE 3	ALTERNATIVE 4	ALTERNATIVE 5
OBJECTIVE	WEIGHT	RATING	SCORE	RATING	SCORE	RATING	SCORE	RATING	SCORE	RATING	SCORE
Weighted Overall Score
CONCLUSION

 

RISK ANALYSIS

	Probability (H, M, L)	Seriousness (H, M, L)
ALTERNATIVE 1:
ALTERNATIVE 2:
ALTERNATIVE 3:
CONCLUSION (Best Balanced Choice)

STRATEGIC PLAN

Marketing

Operations

Financial

Human Resources

EVALUATION PLAN

CONCLUSION

APPENDIX A: PESTEL ANALYSIS

EXTERNAL ENVIRONMENT

CHANGES	STRATEGIC IMPORTANCE
POLITICAL
ECONOMIC
SOCIAL & CULTURAL
TECHNOLOGICAL
ENVIRONMENTAL
LEGAL & REGULATORY
ASSESSMENT OF MACRO ENVIRONMENT

 

APPENDIX B: PORTER’S FIVE FORCES MODEL

INDUSTRY ENVIRONMENT

Firms in other industries (substitutes)   Strength:

Substitutes:   Justification:

Competing sellers:   Justification:

 

Competitive pressures coming from the market attempts of outsiders to win buyers over to their products

Suppliers (key inputs)   Strength: __ __

Buyers   Strength: __ __

Potential  new entrants   Strength: ___ ___

Rivalry among competing sellers   Strength: _________ Competitive forces created by jockeying for better market position and competitive advantage

Competitive pressures growing out of ability to exercise bargaining power and leverage

Competitive pressures growing out of ability to exercise bargaining power and leverage

Competitive pressures coming from the threat of entry of new rivals

Suppliers:   Justification:

Buyers:   Justification: .

Potential new competitors:   Justification:

CONCLUSION

 

APPENDIX C: SWOT ANALYSIS

INTERNAL ENVIRONMENT

STRENGTHS	WEAKNESSES	OPPORTUNITIES	THREATS
CONCLUSION