Full Case Report
INTRODUCTION
CONCERNS
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CONCERN
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TYPE
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SERIOUS
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URGENT
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GROWTH
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5
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12
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TYPE
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Seriousness/Urgency/Growth
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P
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PROBLEM
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Low (L)
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D
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DECISION
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Medium (M)
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O
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OPPORTUNITY
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High (H)
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PP
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POTENTIAL
PROBLEM
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Key Concern
Justification
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OBJECTIVE |
WEIGHT
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Justification
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OBJECTIVES
ALTERNATIVE
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JUSTIFICATION
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CONCLUSION
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ALTERNATIVES

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DECISION MATRIX
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ALTERNATIVE
1
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ALTERNATIVE
2
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ALTERNATIVE
3
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ALTERNATIVE
4
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ALTERNATIVE
5
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OBJECTIVE
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WEIGHT
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RATING
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SCORE
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RATING
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SCORE
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RATING
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SCORE
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RATING
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SCORE
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RATING
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SCORE
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Weighted
Overall Score
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CONCLUSION
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RISK ANALYSIS
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Probability (H, M, L)
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Seriousness (H, M, L)
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ALTERNATIVE
1:
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ALTERNATIVE
2:
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ALTERNATIVE
3:
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CONCLUSION (Best Balanced Choice)
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STRATEGIC PLAN
Marketing
Operations
Financial
Human Resources
EVALUATION PLAN
CONCLUSION
APPENDIX A: PESTEL
ANALYSIS
EXTERNAL
ENVIRONMENT
CHANGES
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STRATEGIC IMPORTANCE
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POLITICAL
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ECONOMIC
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SOCIAL & CULTURAL
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TECHNOLOGICAL
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ENVIRONMENTAL
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LEGAL & REGULATORY
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ASSESSMENT OF MACRO ENVIRONMENT
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APPENDIX B: PORTER’S FIVE FORCES MODEL
INDUSTRY
ENVIRONMENT
Firms in other
industries
(substitutes)
Strength:
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Substitutes:
Justification:
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Competing sellers:
Justification:
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Competitive pressures
coming from the market attempts of outsiders to win buyers over to their
products
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Suppliers
(key inputs)
Strength:
__
__
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Potential
new entrants
Strength:
___
___
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Rivalry among competing sellers
Strength:
_________
Competitive forces
created by jockeying for better market position and competitive advantage
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Competitive
pressures growing out of ability to exercise bargaining power and leverage
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Competitive
pressures growing out of ability to exercise bargaining power and leverage
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Competitive
pressures coming from the threat of entry of new rivals
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Suppliers:
Justification:
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Potential
new competitors:
Justification:
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INTERNAL ENVIRONMENT
STRENGTHS
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WEAKNESSES
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OPPORTUNITIES
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THREATS
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CONCLUSION
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