Analysis for a case FolowJet Business Strategy

Full Case Report

INTRODUCTION

CONCERNS

CONCERN TYPE SERIOUS URGENT GROWTH
1          
2          
3          
4          
5          
6          
7          
8          
9          
10          
11          
12          
13          
14          
15          
TYPE Seriousness/Urgency/Growth
P PROBLEM Low (L)
D DECISION  Medium (M)
O OPPORTUNITY High (H)
PP POTENTIAL PROBLEM
Key Concern         Justification      
OBJECTIVE WEIGHT
 
 
 
 
 
Justification  

 OBJECTIVES

 

ALTERNATIVE JUSTIFICATION
 
 
 
 
 
CONCLUSION      

 ALTERNATIVES


DECISION MATRIX

 

ALTERNATIVE 1 ALTERNATIVE 2 ALTERNATIVE 3 ALTERNATIVE 4 ALTERNATIVE 5
       
OBJECTIVE WEIGHT RATING SCORE RATING SCORE RATING SCORE RATING SCORE RATING SCORE
                       
                       
                       
                       
                       
                       
Weighted Overall Score                      
CONCLUSION    

 


RISK ANALYSIS

Probability (H, M, L) Seriousness (H, M, L)
ALTERNATIVE 1:
     
     
     
ALTERNATIVE 2:
     
     
     
ALTERNATIVE 3:
     
     
     
CONCLUSION (Best Balanced Choice)            

STRATEGIC PLAN

Marketing

Operations

Financial

Human Resources

EVALUATION PLAN

CONCLUSION

APPENDIX A: PESTEL ANALYSIS

EXTERNAL ENVIRONMENT

CHANGES STRATEGIC IMPORTANCE
POLITICAL  
   
   
   
ECONOMIC  
   
   
   
SOCIAL & CULTURAL  
   
   
   
TECHNOLOGICAL  
   
   
   
ENVIRONMENTAL  
   
   
   
LEGAL & REGULATORY  
   
   
   
ASSESSMENT OF MACRO ENVIRONMENT            

 

APPENDIX B: PORTER’S FIVE FORCES MODEL

INDUSTRY ENVIRONMENT

Firms in other industries (substitutes)   Strength:  
Substitutes:   Justification:
Competing sellers:   Justification:

 

Competitive pressures coming from the market attempts of outsiders to win buyers over to their products
Suppliers (key inputs)   Strength: __ __  
Buyers   Strength: __ __
Potential  new entrants   Strength: ___ ___
Rivalry among competing sellers   Strength: _________ Competitive forces created by jockeying for better market position and competitive advantage
Competitive pressures growing out of ability to exercise bargaining power and leverage
Competitive pressures growing out of ability to exercise bargaining power and leverage
Competitive pressures coming from the threat of entry of new rivals
Suppliers:   Justification:
Buyers:   Justification: .
Potential new competitors:   Justification:
CONCLUSION

 

APPENDIX C: SWOT ANALYSIS

INTERNAL ENVIRONMENT

STRENGTHS WEAKNESSES OPPORTUNITIES THREATS
                 
CONCLUSION  

 

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