Full Case Report
INTRODUCTION
CONCERNS
| CONCERN | TYPE | SERIOUS | URGENT | GROWTH | |
| 1 | |||||
| 2 | |||||
| 3 | |||||
| 4 | |||||
| 5 | |||||
| 6 | |||||
| 7 | |||||
| 8 | |||||
| 9 | |||||
| 10 | |||||
| 11 | |||||
| 12 | |||||
| 13 | |||||
| 14 | |||||
| 15 | |||||
| TYPE | Seriousness/Urgency/Growth | ||||
| P | PROBLEM | Low (L) | |||
| D | DECISION | Medium (M) | |||
| O | OPPORTUNITY | High (H) | |||
| PP | POTENTIAL PROBLEM | ||||
| Key Concern Justification |
| OBJECTIVE | WEIGHT |
| Justification |
OBJECTIVES
| ALTERNATIVE | JUSTIFICATION |
| CONCLUSION |
ALTERNATIVES
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| ALTERNATIVE 1 | ALTERNATIVE 2 | ALTERNATIVE 3 | ALTERNATIVE 4 | ALTERNATIVE 5 | |||||||
| OBJECTIVE | WEIGHT | RATING | SCORE | RATING | SCORE | RATING | SCORE | RATING | SCORE | RATING | SCORE |
| Weighted Overall Score | |||||||||||
| CONCLUSION |
RISK ANALYSIS
| Probability (H, M, L) | Seriousness (H, M, L) | |
| ALTERNATIVE 1: | ||
| ALTERNATIVE 2: | ||
| ALTERNATIVE 3: | ||
| CONCLUSION (Best Balanced Choice) |
STRATEGIC PLAN
Marketing
Operations
Financial
Human Resources
EVALUATION PLAN
CONCLUSION
APPENDIX A: PESTEL ANALYSIS
EXTERNAL ENVIRONMENT
| CHANGES | STRATEGIC IMPORTANCE |
| POLITICAL | |
| ECONOMIC | |
| SOCIAL & CULTURAL | |
| TECHNOLOGICAL | |
| ENVIRONMENTAL | |
| LEGAL & REGULATORY | |
| ASSESSMENT OF MACRO ENVIRONMENT |
APPENDIX B: PORTER’S FIVE FORCES MODEL
INDUSTRY ENVIRONMENT
| Firms in other industries (substitutes) Strength: |
| Substitutes: Justification: |
| Competing sellers: Justification: |
| Competitive pressures coming from the market attempts of outsiders to win buyers over to their products |
| Suppliers (key inputs) Strength: __ __ |
| Buyers Strength: __ __ |
| Potential new entrants Strength: ___ ___ |
| Rivalry among competing sellers Strength: _________ Competitive forces created by jockeying for better market position and competitive advantage |
| Competitive pressures growing out of ability to exercise bargaining power and leverage |
| Competitive pressures growing out of ability to exercise bargaining power and leverage |
| Competitive pressures coming from the threat of entry of new rivals |
| Suppliers: Justification: |
| Buyers: Justification: . |
| Potential new competitors: Justification: |
| CONCLUSION |
APPENDIX C: SWOT ANALYSIS
INTERNAL ENVIRONMENT
| STRENGTHS | WEAKNESSES | OPPORTUNITIES | THREATS |
| CONCLUSION |
