Capsim Analysis Report
Capsim Analysis Report
Capsim Simulation Our team decided to choose the “Broad Differentiation” strategy as the basic strategy for our company. We will attempt to differentiate our product line in several distinct dimensions. By providing products that are vastly superior and unique from our competitors and pricing the products with an affordable price, we can gain something that is beneficial for the company in the future, which is customers’ loyalty and awareness. We may change or modify our strategy for the next round depending how it performs against our competitors.
Can’t Find the Right Words? We’ll Help You Write a Winning Essay.
Tell us about your paper and we will find the best writer for your essay.
Write My Essay For MeIn the first round, we tried to maintain a presence in every segment of our products by improving the performance and decreasing the size. We improved all of our products according to the ideal position of the performance and size in the Capstone Courier. By doing this, we are keeping our products fresh and exciting for the customers. Since there will only be two rounds, we will not add any new product line because it requires a lot of money and time. Marketing. We put a lot of money on sales and promotion for all segments in order to increase customers’ awareness and build a great brand image. We will write a custom essay sample on Capsim Analysis Report or any similar topic specifically for you
After customer awareness or brand recognition is achieved, we will reduce the budget for sales and promotion for that segment. However, we modified the strategy by putting a low price in the first year in order to increase the customers’ awareness also. Offering a cheap price for all of the products gives the customers more choices, thus building a high customer loyalty to our products. Therefore, by distinguishing our products with better performance and size, having high awareness in the market, and easy accessibility, we will gain a competitive advantage in the market.
Production. We also ordered the supplies ±100 of the predicted amount. Having the necessary amount of our product to meet our consumers’ needs is a priority. Failure to meet these needs could result in a loss of our brand recognition and perceived product superiority. We didn’t expand the capacity of our production in the first round because we have not determined which product is the high seller. After identifying the product(s) with the high sales, we will expand the capacity of that product(s).
For the second round, we will analyze and adjust the automation levels to improve margins. Finance. In order to finance our startup year, we issued stocks and borrowed loan to finance our operation and for safety in case the sales did not go well. Financing using stocks means that we are selling common or preferred stocks to individuals. In return for the money, they get some ownership over the company and its interest. This helps to bring public’s awareness about the company. If the sales suffice, we will pay the debt in the second round.
We will also analyze the proforma(s): balance sheet, income statement, cash flow, ratios, and score board. In the income statement, we can see the predicted sales of our products and see if there are any adjustments needed. We also made sure that we are making a good net profit. Future Strategy In the real competition, we will still use the broad differentiation strategy in the first round. We will make our products better than the market with an affordable price. By using this method, we create a brand image and customer loyalty.
Over time, brand recognition will lead to greater company profitability. In the second round, we will still improve all of the products’ performance and size, in which it has to be better than the market. For the price, we will keep it same depending on ideal price in the market. The price is very crucial because if our competitors offer a really low price, it could greatly affect our sales.
tips for capsim capstone simulation,
capsim business simulation,
capsim capstone,
capsim simulation,,
capsim capstone secrets,
capstone business simulation
capsim simulation help,
