Identify three items or trends that you think are similar or different than what is written about the historical view of tourism located in your textbook.

Unit I Article Review

In Chapter 1, you read about the history of hospitality and travel. Now, take a look at what is expected in the future. Using the CSU Online Library, answer the questions below. The CSU Online Library has a database entitled “Regional Business News.” Another database that offers a more global perspective is “Academic OneFile.” You may want to contact a librarian or the Student Success Center for guidance on how to search using the databases.

1. Access the CSU Online Library through your myCSU Student Portal.  
2. Search the two databases mentioned above using “tourism” as your search term.
3. In Academic OneFile you will want to click on magazines to get a more focused search on news.  
4. Answer the following questions:
   1. Identify three items or trends that you think are similar or different than what is written about the historical view of tourism located in your textbook.
   1. Analyze these facts, and provide a summary addressing the similarities and differences between what has happened in the past. 
      1. Has history repeated itself? 
      1. Are there things happening in today’s world that are similar to our historical view?

Your review must be a minimum two pages in length, not counting a cover page and a reference page. Use proper APA formatting for all sources, including the textbook. The CSU Online Library’s databases are a good source for reliable articles.

Information about accessing the Blackboard Grading Rubric for this assignment is provided below.

Unit II Essay

Why do we travel?

This assignment requires you to select a family member, friend, or self-identified travel companion. Once you have identified who you would like to travel with, answer the following questions:

Describe your companion based upon market segmentation: geography, demographics, psychographics, and productrelated variables (see pages 43-49). 

Using Figure 2-1, the travel decision-making process on page 36 of your textbook, take some time with your self-identified travel group, and walk through the decision-making process.  

• How did the process work? 
• What were the challenges and benefits of the process? 
• Identify the travel motivations addressed (pages 38-43). 
• What were the results of your decision? 

Your response should be a minimum of two pages in length, double-spaced. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations, and be cited per APA guidelines.

Information about accessing the Blackboard Grading Rubric for this assignment is provided below.

Unit IV Case Study

Locate and read the case starting on page 253 in your textbook entitled “Flying the Competitive Skies: U.S. Airline Industry,” and respond to the following questions:

• How do economic issues, politics, and social factors affect the airline industry? 
• What is the financial position of the companies in the airline industry including the impact on airline suppliers (lessors), manufacturers, and unions? 
• Describe the importance of the airline industry to the travel industry and economic development. 
• What is the power of the buyer and supplier in the airline industry?

Your response should be a minimum of two pages in length. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations, and be cited per APA guidelines.

Information about accessing the Blackboard Grading Rubric for this assignment is provided below.

Unit V Scholarly Activity

Identify a major city outside the state where you are currently living. Your task is to investigate the city for lodging options. Use the following characteristics during your search:

• The tourists are a family with a young child.
• The desired location is downtown near shopping and attractions
• The dates are September 14^th-18^th, and select a year at least one year in the future.

You are to identify three types of hotels in the city:

1. luxury, full service property
2. midscale, either extended stay, all suite, or full service
3. limited service, budget

Using the following systems, investigate the options for the family. You will want to refer to your reading for specifics about each mode of reservations.

• Internet distribution system 
• chain CRS
• property CRS
• 800 number call
• Facebook
• Twitter 
• Seven Apps and other mobile technologies available

Summarize the usability, information received, and options available for the family. Evaluate and analyze the sites and systems. Finally, identify the best option for the family and the reason for your choice.

Your response should be a minimum of two pages in length, double-spaced. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations, and be cited per APA guidelines.

Information about accessing the Blackboard Grading Rubric for this assignment is provided below.

Unit VI Web Assignment

Part I

This is a two-part assignment. Part I is due with Unit VI and Part II is due with Unit VII. Choose one of the state destination marketing organizations (DMOs) below. These states have the easiest access to such things as marketing plans and tourism research and statistics. 

• Montana: Montana Office of Tourism Intranet
• Oregon: Travel Industry
• Nevada: Industry Partners
• Kentucky: Industry Partners
• Michigan: Michigan Tourism Strategic Plan
• Wisconsin: Industry Partners 
• South Carolina: Industry Resources
• Iowa: Industry Partners
• West Virginia: Industry Info

Each state website has a link included that is geared toward the traveler. These links may be at the very top or very bottom of the page indicated. For the first part of the assignment, analyze the attractions of the state. You will need to review the chapter in the textbook on attractions. Using the content, draw conclusions about the focus of the DMO’s efforts. For example, every state has a travel guide and other items to facilitate travel to the particular state geared toward the individual traveler. The trade, meeting planners, tour operators, and incentives also have targeted brochures.

1. Identify the “brand” for the state. 
2. Next, highlight how the destination is focusing on this brand. For instance, for North Carolina, it is Deeper Connections.
3. Finally, investigate the individual traveler, industry, and trade to find how the state addresses this brand. How does the DMO market to the individual and trade?

Your response should be a minimum of two pages in length, double-spaced. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations, and be cited per APA guidelines.

Please note, the Unit VII Web Assignment is Part II of this assignment.

Information about accessing the Blackboard Grading Rubric for this assignment is provided below.

Unit VII Web Assignment

Part II

In Part I of this assignment, you investigated and analyzed the attractions and focus of a specific destination. In Part II, you will investigate the DMO and the efforts of the organization. 

Look at who the organization is targeting, and analyze what aspects of the destination are geared toward the target market(s). Most sites will have visitation research data; however, you will have to use your information from Part I and the information in the document to draw conclusions. In other words, there are not explicit responses in any of these documents. You will demonstrate your abilities based upon looking at the market and then, from their viewpoint, look at what the destination state has to offer. Most of the sources will be located on websites. 

You may also want to use marketing such as ads and social media to investigate. The resources are limitless in our current world. You may want to check online travel agencies (OTAs) such as Expedia, Orbitz, etc. and also tour operators who provide tours in the state you have chosen. The tour operators will provide what they think is important for a broader audience.  

In your submission, include the content you submitted for Part I in Unit VI and add Part II to this document. You should have a complete submission with the following contents: 

• Introduction
• Body with Part I
• Part II
• Conclusion

Your response should be a minimum of four pages in length, double-spaced. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations, and be cited per APA guidelines.

Information about accessing the Blackboard Grading Rubric for this assignment is provided below.

Unit VIII Case Study

Read through the case study, “Any City Can be a Tourist Destination,” on pages 364-370 of your textbook. As you read, analyze the case, and then provide a response to the following questions:

1. What did leaders in Wichita Falls need to do to lay the foundation for tourism growth? 
2. What were the key components of the “Pride in the Falls” campaign that supported the image and growth of tourism? 
3. How would you evaluate the success or failure of the “Pride in the Falls” campaign? 
4. What future actions would you recommend to city planners to continue tourism growth?

All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations, and be cited per APA guidelines.

Information about accessing the Blackboard Grading Rubric for this assignment is provided below.

Unit VIII Assignment

Identify a career area in tourism you would like to explore. For example, meetings, resorts, conventions, theme parks, gaming, and so on. Using the CSU Online Library, explore your selected career area and opportunities. Identify four sources with at least one from a trade publication and one from an academic journal. Two databases that have potential for resources are Regional Business News and Business Source Complete, however, do not let this limit you. Prepare a report of your findings addressing the following:

1. Describe your career area.
2. Summarize the articles you have found and the authors’ perspective of the career area and potential.
3. Prepare a conclusion of your findings. Is this a viable career choice for you? Why or why not? 

Your response should be a minimum of two pages in length, not counting cover and reference pages. Use APA style when writing your review. Cite any direct quotes or paraphrases from the articles, and include all references used in a references page.