MGT 195 Business Policy and Strategy Assignment
1) You have been hired as the consultant. Your job is to put together a consulting report of 10-15 pages (typed single spaced with 12 point font). The report’s goal is to offer the management of The Chronicle Gazette a strategic vision of where the newspaper publishing industry stands today and where it is headed over the next decade. You also need to propose strategies the newspaper can investigate to survive in the new business environment. Structure your presentation so that it can be used by Susan’s team as a roadmap to putting together a detailed strategic plan.
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2) In the world of real business, business plans can take on a variety of shapes and sizes. They may range in length from a few pages to hundreds of pages, depending on the nature of the venture. They can be filled with detailed financial and marketing data, or simply a brief sketch of financial and marketing requirements – depending on how much data are available. They can be highly structured or casual. There is no one best way to structure a business plan
Mgt 190 is one of two capstone courses for students in the BBA degree program. The goal of both courses is to encourage students to draw upon their knowledge and insights in order to address real world business problems. Please follow the Syllabus listed in Course Information on when to complete this assignment for the course. When submitting assignments, please follow these instructions: Document Structure: Assignments should be submitted in Microsoft Word or RTF format. They should be professional looking and include a first page containing: • Your Name • Your StudentID • Course Number • Course Name • Title of the Assignment All documents should have page numbers as well. Introduction When venture capitalists are asked what they consider most carefully when deciding whether or not to fund a new venture, they consistently respond: “We are most concerned with the quality of the management team and the quality of the business plan.” The business plan is an important component of a business start-up. It forces the business owner and his/her management team to reflect seriously on the goals of their venture and the steps necessary to launch and maintain it successfully. The very act of constructing a business plan offers an important learning experience to the business owner, because it requires him/her to take a comprehensive view of all aspects of the new venture: organizational, financial, marketing/sales, legal, operational, and IT
